Sales pros, you're trained. Coached. Equipped. So why are you still hitting a revenue ceiling?
Because the real issue isn't a lack of skills but it's the hidden money beliefs that show up in every deal. Dave provides the framework to address the root cause of performance inconsistencies, stalled deals and money left on the table.
Sales pros are trained. Coached. Equipped. So why are they still hitting a revenue ceiling?
Because the real issue isn't a lack of skills but it's the hidden money beliefs that show up in every deal. Dave provides the framework to address the root cause of performance inconsistencies, stalled deals and money left on the table.
Is Your Money Mindset Costing You Sales?
Even after knowing what to do in your role as a sales professional, you may still find yourself with a familiar set of frustrating patterns. These issues aren't a reflection of your strategy or skill but they are symptoms of a deeper, unaddressed money belief that creates an invisible ceiling on your performance.This is what it looks like when that issue is at play. It’s the nagging feeling that despite knowing what to do, you're STILL:→ Assuming what your clients can afford
→ Discomfort discussing budget
→ Discounting prematurely
→ Keeping dead deals alive
→ Offering lower end solutions even though the premium ones are the right fit
→ Struggling to hold customers accountable in negotiationsIf these symptoms persist, the problem isn't because of a lack of knowing what to do; it actually has everything to do with your limiting money beliefs.The final, unaddressed variable is your money mindset. When your internal beliefs about value conflict with the price of what you're selling, no amount of training can stop you from hesitating or self-sabotaging in the moments that matter most. Dave's work is designed to remove this barrier for good and close the gap between your potential and your results.
Is Your Money Mindset Costing You Sales?
Even after knowing what to do in your role as a sales professional, you may still find yourself with a familiar set of frustrating patterns. These issues aren't a reflection of your strategy or skill but they are symptoms of a deeper, unaddressed money belief that creates an invisible ceiling on your performance.This is what it looks like when that issue is at play. It’s the nagging feeling that despite knowing what to do, you're STILL:→ Assuming what your clients can afford
→ Discomfort discussing budget
→ Discounting prematurely
→ Keeping dead deals alive
→ Offering lower end solutions even though the premium ones are the right fit
→ Struggling to hold customers accountable in negotiationsIf these symptoms persist, the problem isn't because of a lack of knowing what to do; it actually has everything to do with your limiting money beliefs.The final, unaddressed variable is your money mindset. When your internal beliefs about value conflict with the price of what you're selling, no amount of training can stop you from hesitating or self-sabotaging in the moments that matter most. Dave's work is designed to remove this barrier for good and close the gap between your potential and your results.
DAVE HAS BEEN FEATURED ON
How can Dave help?
How can Dave help?
Watch Dave In Action!
Watch Dave In Action!
What sales professionals are saying about Dave Won
What sales professionals are saying about Dave Won
Step Zero™ Workshop for your Sales Teams
The name of the workshop says it all! Step Zero. The Foundation. The Step Before the Rest.This jam packed workshop trains high performing sales teams on their money mindset and beliefs.Sales teams are always leaving money on the table. The question is why. Everyone else out there is teaching sales tactics and strategies when there is something far deeper determining your success and failure. In this workshop, Dave is going to teach you how to get your team's money mindset in alignment so it doesn't become a subconscious challenge for them.The workshop can be delivered in person or virtually and will be customized to meet the specific needs of your team.
Keynote Speaking
Keynote Speaking
Is Your Money Mindset Costing You Sales?
For most sales professionals, the barrier to reaching your full potential isn't just about skill, strategy, technique, or knowledge — it actually has everything to do with your beliefs and perceptions around money. Every time you discuss pricing, negotiate deals, or present value, these beliefs are subconsciously driving the entire show.In this keynote, Dave reveals how your money stories, formed over the course of your life, directly impact your ability to show up and give your clients the focus, attention, care, and energy they deserve. Through powerful storytelling and practical insights, Dave uncovers the hidden drivers preventing you from delivering maximum value for your clients.This isn't your typical sales approach. It's about transforming the foundation that all selling stands on. Because when your beliefs, perceptions and how you think about money changes, everything else follows—bigger deals, stronger client relationships, and conversations that feel authentic rather than forced.WHAT YOUR AUDIENCE WILL TAKE AWAY:→ Understanding how hidden money beliefs and perceptions can directly impact sales performance
→ Actionable techniques to help your salespeople recognize their money dynamics during client conversations
→ A practical roadmap for transforming your team's relationship with money, resulting in larger deals, confident negotiations, and authentic value-driven conversations.
Meet Dave Won
Dave Won is an expert guide whose primary focus as a sales coach is on the intersection of two powerful worlds: the disciplined execution of the sales professional and the hidden beliefs and perceptions they have around money.While you'll see a decorated former Air Force Captain, TEDx speaker, Presidents Club winner and Salesperson of the Year on his résumé, the real story is in the work he does to help sellers overcome their limiting money beliefs.Dave is a Money Mindset Sales Coach and Certified Money Coach (CMC)® who empowers sales professionals to explore their beliefs, perceptions and how they think about money and how these shape everyday decision making in their role.He doesn't teach tactics; he helps you get to the why behind the what.Dave has been featured on TEDx, ABC and the Wall Street Journal.Education:Harvard University, Behavioral Finance certification program, 2024
United States Air Force Academy, BS, 2010
Indiana University, MBA, 2013
Money Coaching Institute, Certified Money Coach (CMC)®, Certified Business Archetype Coach™
