Sales pros, you know the playbook. So why are you still hitting a revenue ceiling?
Because the real issue in sales isn't your lack of skills or "not knowing what to do" but it's rather the hidden money beliefs that drive your decision making in every deal. Dave provides the framework to address the root cause of performance inconsistencies, stalled deals and money left on the table.
Sales pros, you know the playbook. So why are you still hitting a revenue ceiling?
Because the real issue in sales isn't your lack of skills or "not knowing what to do" but it's rather the hidden money beliefs that drive your decision making in every deal. Dave provides the framework to address the root cause of performance inconsistencies, stalled deals and money left on the table.
Is Your Money Mindset Costing You Sales?
You have the skills. You know the playbook.You've done the training, put in the reps, and had enough wins to know you're good at this.But there's a set of patterns you keep coming back to.→ Assuming what clients can afford before they've said a word
→ Avoiding the budget conversation
→ Discounting before anyone pushes back
→ Offering the lower-end solution when the premium one is clearly the right fit
→ Keeping dead deals alive because letting go feels like losing
→ Caving in negotiations you know you should be holdingYou're not doing these things because you don't know better.You're doing them because your money is always on the line: your commission, your number, your paycheck, your job security. And something else takes over. It doesn't feel like fear. It feels like strategy. You're reading the room. Protecting the relationship. Being smart.But it's costing you. Not in one obvious place. In dozens of small moments that add up.There's a difference between knowing what to do and actually doing it when money pressure hits. Most sales training closes the first gap. Nobody addresses the second.Nobody addresses this.Until now.
Is Your Money Mindset Costing You Sales?
You have the skills. You know the playbook.You've done the training, put in the reps, and had enough wins to know you're good at this.But there's a set of patterns you keep coming back to.→ Assuming what clients can afford before they've said a word
→ Avoiding the budget conversation
→ Discounting before anyone pushes back
→ Offering the lower-end solution when the premium one is clearly the right fit
→ Keeping dead deals alive because letting go feels like losing
→ Caving in negotiations you know you should be holdingYou're not doing these things because you don't know better.You're doing them because your money is always on the line: your commission, your number, your paycheck, your job security. And something else takes over. It doesn't feel like fear. It feels like strategy. You're reading the room. Protecting the relationship. Being smart.But it's costing you. Not in one obvious place. In dozens of small moments that add up.There's a difference between knowing what to do and actually doing it when money pressure hits. Most sales training closes the first gap. Nobody addresses the second.Nobody addresses this.Until now.
Step Zero Cohort
Your skills aren't the problem.
Your money beliefs are.
The Cohort is a 2-day (1.5 hours each day) live virtual workshop. It will be all about your money mindset and beliefs, not another sales playbook, methodology or replay you already know.Day #1: you'll take a diagnostic, see your sales patterns mapped to a specific archetype, and learn the exact loop your brain runs every time money is on the line.Day #2: you'll bring a real deal, name the money underneath it, build a replacement strategy, and sign a commitment to yourself before you leave.You won't fix a money belief that's been running for years in two sessions. But by the end of Day #2, you'll know exactly what it is, where it shows up, and what you're doing about it.
| Next open Cohort is on February 2 & 9, 2027 |
|---|
| 2 days || 1.5 hours each day || 16 seats max || $997 per seat |
| Next Cohort is on Feb 2 & 9, 2027 |
|---|
| 2 days | 1.5 hrs each day | 16 seats | $997 |
Cohort Syllabus
Frequently Asked Questions
Watch Dave In Action!
Watch Dave In Action!
What sales professionals are saying about Dave Won
What sales professionals are saying about Dave Won
Private 1:1 Money Mindset Coaching with Dave
Keynote Speaking
Keynote Speaking
Is Your Money Mindset Costing You Sales?
For most sales professionals, the barrier to reaching your full potential isn't just about skill, strategy, technique, or knowledge — it actually has everything to do with your beliefs and perceptions around money. Every time you discuss pricing, negotiate deals, or present value, these beliefs are subconsciously driving the entire show.In this keynote, Dave reveals how your money stories, formed over the course of your life, directly impact your ability to show up and give your clients the focus, attention, care, and energy they deserve. Through powerful storytelling and practical insights, Dave uncovers the hidden drivers preventing you from delivering maximum value for your clients.This isn't your typical sales approach. It's about transforming the foundation that all selling stands on. Because when your beliefs, perceptions and how you think about money changes, everything else follows—bigger deals, stronger client relationships, and conversations that feel authentic rather than forced.WHAT YOUR AUDIENCE WILL TAKE AWAY:→ Understanding how hidden money beliefs and perceptions can directly impact sales performance
→ Actionable techniques to help your salespeople recognize their money dynamics during client conversations
→ A practical roadmap for transforming your team's relationship with money, resulting in larger deals, confident negotiations, and authentic value-driven conversations.
Meet Dave Won
Dave Won is a sales coach who focuses on sales professionals' hidden money beliefs that shape everyday decisions in their sales role.While you'll see a decorated Air Force Captain, TEDx speaker, Presidents Club winner and Salesperson of the Year on his résumé, the real work is in a question most sellers never ask themselves: what do you believe about money and how is that showing up in how you sell?Dave is a Certified Money Coach (CMC)® who works with sales professionals to get beneath the surface - not to hand them a new script or playbook, but to help them understand why they do what they do.Dave has been featured on TEDx, ABC, and the Wall Street Journal.Education:Harvard University, Behavioral Finance certification program, 2024
United States Air Force Academy, BS, 2010
Indiana University, MBA, 2013
Money Coaching Institute, Certified Money Coach (CMC)®, Certified Business Archetype Coach™
Speaker Toolkit
Step Zero Cohort
Your skills aren't the problem.
Your money beliefs are.
You have the skills. You know the playbook.You've done the training, put in the reps, and had enough wins to know you're good at this.But there's a set of patterns you keep coming back to.→ Assuming what clients can afford before they've said a word
→ Avoiding the budget conversation
→ Discounting before anyone pushes back
→ Offering the lower-end solution when the premium one is clearly the right fit
→ Keeping dead deals alive because letting go feels like losing
→ Caving in negotiations you know you should be holdingYou're not doing these things because you don't know better.You're doing them because your money is always on the line: your commission, your number, your paycheck, your job security. And something else takes over. It doesn't feel like fear. It feels like strategy. You're reading the room. Protecting the relationship. Being smart.But it's costing you. Not in one obvious place. In dozens of small moments that add up.There's a difference between knowing what to do and actually doing it when money pressure hits. Most sales training closes the first gap. Nobody addresses the second.Nobody addresses this.Until now.
The Cohort is a 2-day (1.5 hours each day) live virtual workshop. It will be all about your money mindset and beliefs, not another sales playbook, methodology or replay you already know.Day #1: you'll take a diagnostic, see your sales patterns mapped to a specific archetype, and learn the exact loop your brain runs every time money is on the line.Day #2: you'll bring a real deal, name the money underneath it, build a replacement strategy, and sign a commitment to yourself before you leave.You won't fix a money belief that's been running for years in two sessions. But by the end of Day #2, you'll know exactly what it is, where it shows up, and what you're doing about it.
| Next open Cohort is on February 2 & 9, 2027 |
|---|
| 2 days || 1.5 hours each day || 16 seats max || $997 per seat |
| Next Cohort is on Feb 2 & 9, 2027 |
|---|
| 2 days | 1.5 hrs each day | 16 seats | $997 |