Your sales team is trained. Coached. Equipped. Yet they're still falling short.
From inconsistent pipeline to stalled deals, something deeper is holding your team back. Dave uncovers the invisible barriers hindering your team's performance.
Your sales team is trained. Coached. Equipped. Yet they're still falling short.
From inconsistent pipeline to stalled deals, something deeper is holding your team back. Dave uncovers the invisible barriers hindering your team's performance.
What's Really Holding Your Sales Team Back?
You've tried everything for your sales team. You can feel the pressure building up, and you're anxious to address these issues:→ Some reps are crushing it, while others continue to struggle. Forecasting is a nightmare.
→ Top skilled reps aren't performing to their potential.
→ Reps don't actively build enough pipeline by consistently prospecting and actively looking for new opportunities.
→ Deals are stalling, reps are overly aggressive with discounting, buyers go dark, and your reps struggle to connect with decision makers.
→ Balancing forecasting, reporting, and nonstop meetings while also developing your team is a struggle.If you've already invested in sales training and you're still experiencing these issues, it may have everything to do with your team's relationship with money and it impacts their ability to sell. If left unaddressed, they'll continue to sabotage deals before the first client conversation even takes place.
What's Really Holding Your Sales Team Back?
You've tried everything for your sales team. You can feel the pressure building up, and you're anxious to address these issues:→ Some reps are crushing it, while others continue to struggle. Forecasting is a nightmare.
→ Top skilled reps aren't performing to their potential.
→ Reps don't actively build enough pipeline by consistently prospecting and actively looking for new opportunities.
→ Deals are stalling, reps are overly aggressive with discounting, buyers go dark, and your reps struggle to connect with decision makers.
→ Balancing forecasting, reporting, and nonstop meetings while also developing your team is a struggle.If you've already invested in sales training and you're still experiencing these issues, it may have everything to do with your team's relationship with money and it impacts their ability to sell. If left unaddressed, they'll continue to sabotage deals before the first client conversation even takes place.
DAVE HAS BEEN FEATURED ON
How can Dave help?
How can Dave help?
Watch Dave's TEDx Talk
Watch Dave's TEDx Talk
What people are saying about Step Zero™
What people are saying about Step Zero™
Step Zero™ Workshop
The name of our workshop says it all! Step Zero. The Foundation. The Step Before the Rest.This jam packed one day workshop trains high performing sales teams.SALES TEAMS: Your team is always leaving money on the table. The question is why. Everyone else out there is teaching sales tactics and strategies when there is something far deeper determining your success and failure. In this workshop, Dave is going to teach you how to get your team's money mindset in alignment so it doesn't become a subconscious challenge for them.The workshop can be delivered both in person and live online and will be customized to meet the specific needs of your people.
What people are saying about Step Zero™
What people are saying about Step Zero™
1:1 Money Coaching for 7-8 figure Corporate Executives
Private 1:1 coaching available by invitation and referral only.
Have you ever secretly thought these to yourself?→ You feel trapped by your high income and extravagant lifestyle, unable to imagine scaling back even if it means sacrificing personal well-being or true passions. The idea of "less" feels like failure.→ Despite immense professional success, there's a nagging, secret fear that you're not truly financially savvy. You worry one wrong move could expose a lack of understanding which threatens your perceived competence.→ The relentless pursuit of wealth and career demands often strains relationships with family and friends. There's a sense that others either don't understand the pressure you're under or only see you for your money.→ No matter how much you earn, there's an ingrained belief that you should be doing more, earning more, or achieving more. This creates a perpetual state of dissatisfaction and you feel that enough is never enough.→ You worry deeply about the impact your wealth will have on your children or future generations. Will it spoil them? Will they be able to manage it responsibly? The legacy feels uncertain.→ Maintaining the image expected of someone at your level is both exhausting and expensive. You often feel compelled to buy things to project success rather than for genuine personal fulfillment.Since 2016, Dave has helped hundreds of private 1:1 clients feel liberated from their deep money issues.Issues such as money anxiety, fear, doubt, uncertainty, significance, self worth, scarcity, impulsivity, feeling of "never enough", overspending to impress others, difficulty setting boundaries, emotional spending and saving, money hoarding and perfectionism around money ... just to name a few.By addressing the subconscious beliefs and thought patterns that cause you to trip over yourself constantly, Dave helps you break the negative cycle around money and on a path towards living a life filled with contentment, purpose and intentionality. This will enable you to make healthier and more conscious financial decisions in your role as a corporate executive and elevate your brand within the organization, allowing you to show up with greater confidence and energy in both your personal and professional lives.Dave's past clients include corporate executives, medical doctors, Air Force fighter pilots, Navy SEALS, 7-figure entrepreneurs and professional athletes.
Investment → starts at $100k
ROI → priceless transformation
Private 1:1 Money Coaching for Corporate Executives
Private 1:1 coaching available by invitation and referral only.
Have you ever secretly thought these to yourself?→ You feel trapped by your high income and extravagant lifestyle, unable to imagine scaling back even if it means sacrificing personal well-being or true passions. The idea of "less" feels like failure.→ Despite immense professional success, there's a nagging, secret fear that you're not truly financially savvy. You worry one wrong move could expose a lack of understanding which threatens your perceived competence.→ The relentless pursuit of wealth and career demands often strains relationships with family and friends. There's a sense that others either don't understand the pressure you're under or only see you for your money.→ No matter how much you earn, there's an ingrained belief that you should be doing more, earning more, or achieving more. This creates a perpetual state of dissatisfaction and you feel that enough is never enough.→ You worry deeply about the impact your wealth will have on your children or future generations. Will it spoil them? Will they be able to manage it responsibly? The legacy feels uncertain.→ Maintaining the image expected of someone at your level is both exhausting and expensive. You often feel compelled to buy things to project success rather than for genuine personal fulfillment.Since 2016, Dave has helped hundreds of private 1:1 clients feel liberated from their deep money issues.Issues such as money anxiety, fear, doubt, uncertainty, significance, self worth, scarcity, impulsivity, feeling of "never enough", overspending to impress others, difficulty setting boundaries, emotional spending and saving, money hoarding and perfectionism around money ... just to name a few.By addressing the subconscious beliefs and thought patterns that cause you to trip over yourself constantly, Dave helps you break the negative cycle around money and on a path towards living a life filled with contentment, purpose and intentionality. This will enable you to make healthier and more conscious financial decisions in your role as a corporate executive and elevate your brand within the organization, allowing you to show up with greater confidence and energy in both your personal and professional lives.Dave's past clients include corporate executives, medical doctors, Air Force fighter pilots, Navy SEALS, 7-figure entrepreneurs and professional athletes.
Investment → starts at $100k
ROI → priceless transformation
Keynote Speaking
Keynote Speaking
Keynote for Sales Teams
Your Money Mindset Is Costing You Sales
For most sales professionals, the barrier to reaching your full potential isn't just about skill, strategy, technique, or knowledge — it actually has everything to do with your feelings and beliefs around money. Every time you discuss pricing, negotiate deals, or present value, your relationship with money is subconsciously driving the entire show.In this keynote, Dave reveals how your subconscious money stories, formed primarily in your upbringing, directly impact your ability to show up and give your clients the focus, attention, confidence, and energy they deserve. Through powerful storytelling and practical insights, Dave uncovers the hidden drivers preventing you from delivering maximum value for your clients.This isn't your typical sales approach. It's about transforming the foundation that all selling stands on. Because when your relationship with money changes, everything else follows—bigger deals, stronger client relationships, and conversations that feel authentic rather than forced.WHAT YOUR AUDIENCE WILL TAKE AWAY:→ Understanding how hidden money feelings and beliefs can directly impact sales performance
→ Actionable techniques to help your salespeople recognize their money dynamics during client conversations
→ A practical roadmap for transforming your team's relationship with money, resulting in larger deals, confident negotiations, and authentic value-driven conversations.
Keynote for Executives, Business Leaders and Entrepreneurs
Get Out of Your Own Way
Success in your role as a high performer isn't just about strategy — it's about the invisible barriers driving your decisions. As high-performing professionals, your relationship with money shapes every choice you make, in ways you don't even recognize. What if the biggest barrier to your success isn't external, but internal?Drawing from his grandmother's extraordinary journey escape from North Korea, Dave reveals how our deepest beliefs about money and success can either fuel or limit our potential. Through powerful storytelling and actionable insights, he shows high performers how to identify and transform the subconscious patterns that may be holding them back from their next level of achievement.WHAT YOUR AUDIENCE WILL TAKE AWAY:→ Gain powerful self awareness tools to make more confident decisions, especially when stakes are high
→ Master practical techniques to overcome limiting money beliefs that may be holding back your leadership potential
→ Learn science backed strategies to use your brain's natural decision making process to achieve better outcomes
Meet Dave Won
Dave Won is a TEDx Speaker, Certified Money Coach (CMC)®, and the Founder & CEO of Dave Won & Co. Dave has been recognized as a global Top 30 subject matter expert by The Outlier Project.Dave has been empowering sales teams to transform their money mindset and turn their money blocks into confident, value driven conversations that unlock higher value deals and deeper client relationships.He is a former Air Force Captain with a decorated military career and has been featured by TEDx, ABC, EBN, SWAY Live, Military Media and the Air Force.Education:United States Air Force Academy, BS, 2010
Indiana University, MBA, 2013
Harvard University, Behavioral Finance certification program, 2024
Golden Gate University, Masters in Counseling Psychology, est. 2027
Money Coaching Institute, Certified Money Coach (CMC)®
